Thought Leadership

Business Intelligence Strategy and Big Data Analytics
Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts – people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others.
“If you need to think about BI (and all the related topics) strategically in your company, I’m confident that you will find this book to be very helpful.”

The Profit Impact of Business Intelligence
The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company’s data assets or data warehouse.
BI is not just a technology or methodology, it is a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver.
“The ideas in The Profit Impact of Business Intelligence were central to our deployment of business intelligence applications that allowed us to manage revenue delivery and reduce costs.”
“One performance management approach we are taking is to leverage business intelligence to better serve our customers and to optimize our cost structure in relation to the services our customers value most. We have used the strategies described in The Profit Impact of Business Intelligence to align our BI program with our critical success factors and to drive our BI development efforts.”
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While we are the leader in our market, we operate in an increasingly competitive environment, and one performance management approach we are taking is to leverage business intelligence to better serve our customers and to optimize our cost structure in relation to the services our customers value most. We have used the BI Pathway Method to align our BI program with our critical success factors and to drive our BI development efforts.
Thanks for all the work to date and the valuable perspective, especially the willingness to challenge our approaches on a number of fronts; exactly the type of push we benefit from.